We always say people wouldn’t believe how much work goes into a :30 video. To do it properly, it takes preparation. Our process begins with opening our ears and listening to you. We want to first understand the strategy, goals, objectives and target audience of each project. We ask lots of questions to help craft a creative solution that will rise to the challenge.
Once a vision is set, we get to work expanding on the concept. We pull inspiration, research, develop storyboards, and write scripts to help fully paint the picture. Then, it’s time to flush out a production schedule and shot list – think of it as the plan of attack. It’s how we ensure maximum efficient during shoot days; more content for less!
For larger projects, we scout locations, hold casting calls for talent and even grab hammers to start building sets!
Pre-Production:
- Strategy
- Research
- Concepting
- Scripting
- Casting
- Storyboards
- Location Scouting
- Set Design
- Set Builds
Once we have a solid plan, it’s time to execute! Our crazy crew rolls onto set pumped up and ready. #Setlife has a special energy that is very infectious. It’s a hustle bustle to set up cameras, lights, and audio equipment. We also put the final touches on the set, review styling for talent, rehearse camera angles and blocking. Then, it’s showtime! We direct, produce and capture everything needed to fulfill the vision and, very often, there’s always something extra special we end up getting that’s we didn’t expect… that’s the magic of one big happy team of creatives!
Production:
- 4K Videography
- Still Photography
- 360 degree video
- Drone video/photo
- Art Direction
- Set Styling
- Product Styling
- Lighting
- Audio
With the shoot wrapped, we head into post. Here, our editors go to work and put all the footage together based on the approved concept. The footage gets polished with color, graphics and animations. Then, music is added and the audio is sweetened so it’s music to your ears. Closed captions and language translations are also available.
Post Production
- Video Editing
- Photo Editing
- Color Matching
- Color Grading
- Animation/Graphics
- Audio Mixing
- Language Translations
- Closed Captioning
- Delivery
- Versioning